GEO Measurement & Tools: How to Know If AI Actually Cites You (with a DIY Monitor)
The answer first: swap your metrics, stop staring at rank and clicks In the GEO era, classic “rank + click” fails systematically — because most value happens in AI answers the user never clicks through to. Swap in two core metrics: citation rate (how often AI answers cite you) and share of voice (your mentions vs competitors). This chapter gives you a workable measurement system, from zero-cost manual spot-checks to dedicated tools to a DIY monitor built on this repo’s scripts. ...