GEO Trust & Endorsement: Why Reddit and Wikipedia Make Up Half of AI Citations
The answer first: the final gate is trust, not content You can max out your technical base and turn every paragraph into extractable LEGO — and AI may still not cite you. Because the final citation gate hinges on trust, and most trust comes from off-site: how others talk about you, where you’re mentioned on high-credibility platforms. This chapter turns that invisible trust into operable signals. The first three chapters solved crawlable, understandable, and quotable (layers L1–L4 of the model). This one is the hardest and most differentiating: L5, Endorsed. ...