GEO: The Complete Guide to Generative Engine Optimization (When Search Stops Giving Links and Starts Giving Answers)
The answer, first (this paragraph is GEO itself) GEO (Generative Engine Optimization) is the systematic optimization of your content, structure, and off-site reputation so that generative AI systems — ChatGPT, Perplexity, Google AI Overviews, Doubao, DeepSeek — can more easily understand, trust, and cite you when answering a user’s question. It doesn’t replace SEO; it layers on top of it. Classic SEO fights to rank high and get clicked. GEO fights so that when the AI hands the answer directly to the user, you’re in that answer, credited as the source. (Search Engine Land , Frase ) ...